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FPTT 2009 National Meeting

"Marketing and Mobilizing Your Technology"

June 16-18, 2009
To be held at

Crowne Plaza Ottawa Hotel
101 Lyon Street
Ottawa, ON
K1R 5T9

Program

Day 1 – June 16, 2009

17:00 – 19:00

Welcome Reception

Day 2 – June 17, 2009

7:00 – 8:00	Continental Breakfast and Registration
8:00 – 8:15	Opening of Meeting John Kane, Consultant, KingKane Business Management Consulting, and, Moderator, FPTT National Meeting 2009
8:15 – 8:45	Keynote Speaker Eli Fathi, Chief Executive Officer, OrbitIQ
8:45 – 10:15	Knowledge Mobilization for Technology Transfer Professionals - Panel Discussion Moderator: David Phipps, Director, Office of Research Services, York University Panel Members: John Biles, Director, Partnerships and Knowledge Transfer, Metropolis J. Craig McNaughton, Director, Knowledge Mobilization and Program Integration, Social Sciences and Humanities Research Council of Canada Peter Levesque, President, Knowledge Mobilization Works Abstract: Research in government labs goes well beyond patentable products and includes policy research as well as research to inform services and professional practice. If transferring research results to the private sector was nothing more than just patenting and licensing then we wouldn't need a technology transfer profession - a web site and good search engine would be fine (don't forget the lawyers!). However, technology transfer is about relationships between researchers and industry and the technology transfer professionals that make it happen. Research that is not patentable technology can still be engaged with external "decision makers" then the relationships that form between them are enabled by knowledge mobilization, an evolving cousin to technology transfer. This session introduces the concepts of knowledge mobilization using four different perspectives: the university, a federal granting council, a federal ministry and the private sector.
10:15 – 10:45	Networking Break
10:45 – 12:15	New Models for Commercialization - Panel Discussion Moderator: Mark Romoff, President and Chief Executive Officer, Ontario Centres of Excellence Panel Members: Rui Resendes, Director, Commercial Development, PARTEQ Innovations, Queen's University John Culley, Director, Office of Intellectual Property and Commercialization, Agriculture and Agri-Food Canada Tom Corr, Associate Vice President, Commercialization Office of Research, University of Waterloo / Accelerator Centre
12:15 – 13:15	Lunch
13:15 – 14:45	Our Love Affair with Inter-institutional Agreements: Panel Discussion Moderator: Glenn Carroll, Technology Transfer Advisor, Intellectual Property Office, Strategic Partnerships and Heritage Branch, Royal Canadian Mounted Police Panel Members: Pierre Meloche,Industrial Technology Advisor, Industrial Research Assistance Program, National Research Council Canada Ron Brunet, Intellectual Property Advisor, Strategic Partnerships and Heritage Branch, Royal Canadian Mounted Police John Molloy, President and Chief Executive Officer, PARTEQ Innovations, Queen's University Abstract: Collaborations between the Federal Government and the private sector and academia have been fraught with hurdles, primarily from policy standpoints. Most tech. transfer practitioners understand the advantages and mutual benefits that can accrue through collaborative research and development, and while negotiations may be straight forward between the government agency and the collaborator, actually navigating the agreement through various bureaucratic hurdles is problematic. The participants in this round table discussion have a wide and varied background and in-depth experience in federal government, academia and working with private industry. Each will outline what they see as specific hurdles, solutions, and benefits resulting from these collaborations.
14:45 – 15:15	Networking Break
15:15 – 16:45	Innovative Market Analysis and Business Intelligence - Panel Discussion Moderator: Julie Tan, Senior Advior, Intellectual Property and Technology Transfer Office, Health Canada Panel Members: Elsie Quaite-Randall, Executive Director, Office of Research Contracts and Intellectual Property , McMaster University Amy Lemay, President, VISTA Science and Technology Inc. Usha Srinivasan, Director, Market Intelligence, Market Readiness Program, MaRs Discovery District (Ontario) Abstract: In this current economic climate, organizations are forced to re-think their positioning by looking for intelligent ways to survive the recession.This panel looks at exposing some innovative strategies to address the 'new normal'. Intelligence gathering for emerging opportunities is crucially important but consumes scarce resources. How do organizations conduct their intelligence needs analysis in areas such as process, organization, scope, culture, tools and deliverables? As the organization's strategic planning face challenges in a recession, what types of strategic decisions are being made? Timely market intelligence can make or break a business. The economic and financial crisis we are facing at this time has made this a buyers market. If one cannot differentiate product or services and meet price points of the market failure is certain. Innovation not only at the technology level but in understanding ones market is critical.

Day 3 – June 18, 2009

7:15 – 8:00	Breakfast and Registration
8:00 – 8:30	FPTT Annual General Meeting and Activities Report Claude Morasse, FPTT Director
8:30 – 9:45	Advancing Technology Transfer in Today's Economic Environment - Panel Discussion Moderator: Sandra Schillo, President, Innovation-Impact Panel Members: Janet Scholz, Managing Director, Alliance for Commercialization of Canadian Technologies Tom Brzustowski, RBC Professor, Telfer School of Management, University of Ottawa Mike Walker, Director, Business Services Group, Central Business Support, National Research Council Canada Abstract: The current economic turmoil is affecting companies across the board - including those companies that collaborate with federal science organizations, or that may be interested in doing so. This session encourages the audience to explore and discuss with the panelists the role of research within the company, what modes of interaction between companies and the science community are key in this climate, and how those interactions have changed in the recent past.
9:45 – 10:45	e-Tools for Marketing Technology Opportunities - Presentation Conrad Melanson, President, Image Tree Jeff Braybrook, Deputy Chief Technology Officer for Canada, Chief Information Officer Branch, Treasury Board of Canada Secretariat Abstract: With the exponential development of innovative broad-class web services, R&D laboratories and Technology Transfer Offices tend to fall into one of two groups: those who embrace it and those who do their best to avoid it. These days the avoiders would do well to reconsider their stand and climb on the technology bandwagon. Technology is now making it possible for technology transfer practitioners to connect with collaborators, partners, venture capitalists, government, industry and academia in novel ways once never imagined possible. Whether through blogs, content management systems, webinars, learning management systems or podcasts, there are a host of new technologies available that can enhance knowledge transfer and commercialization. People can engage with each other in a way that they never have before and it adds incredible value and the presenters will discuss the advantages of leveraging the latest in e-Tools technologies.
10:45 – 11:00	Networking Break
11:00 – 11:45	Benefits of Taking an Integrated Marketing Approach - Presentation Jim Mintz, Director, Centre of Excellence for Public Sector Marketing Abstract: Government organizations have long debated the applicability of marketing concepts and related management approaches, many of which stem from private sector notions of consumption and economic choice, as well as an environment in which market forces rule. However, in recent years, there has been growing recognition that marketing can be used to enrich public sector management and better serve citizens and stakeholders. Marketing concepts are now being applied to help encourage program adoption and improve services in support of "public good" mandates. The speaker will discuss the benefits of taking an Integrated Marketing Approach to the FPTT and the potential benefits of this approach to the effectiveness and efficiency of technology and knowledge transfer and commercialization.
11:45 – 12:15	FPTT Awards Reception - Meet and Greet with the 2009 FPTT Award Winners
12:15 – 14:00	FPTT Awards Ceremony and Luncheon Master of Ceremony: Judith Young, Executive Director, Central Business Support, National Research Council Canada
14:00 – 14:45	Licensing and/or Sponsored Research: Conjunctive or Disjunctive? - Presentation Marcel Mongeon, Intellectual Property Coach, Mongeon Consulting Inc. Abstract: Following on recent discussions on the TT-CAN listserv instigated by our presenter, we will examine whether or not publicly-funded institutions need to adjust their objectives based on the funding available? Can a department both attract and negotiate research sponsorships at the same time as engaging in patenting and the licensing or formation of start-up companies?
14:45 – 16:15	The Future in Collaborations and Partnerships - Town Hall Discussion Moderator: Robert Walker, Assistant Deputy Minister, Science and Technology, National Defence and Co-chair, ADM S&T Integration Board Panel Members: Cyril Gibbons, Director, Commercialization - Physical Sciences, The Innovations Group, University of Toronto Roman Szumski, Vice-President, Life Sciences, National Research Council Canada Jean Marion, Director, Regulatory and Scientific Affairs, Canada's Research-Based Pharmaceutical Companies Abstract: Effective and meaningful partnerships are key to success in today's world of innovation. Finding the right balance when establishing collaborative initiatives between different levels of government, academia and industry is sometimes challenging but these partnerships set the tone for creative endeavors, giving those who are willing to collaborate a unique competitive advantage. This panel will explore the future of collaborations and partnerships, the growing shift toward formal and informal institutional partnerships and the improvement of the socio-economic benefits of the Government of Canada's S&T investments. We will provide examples of how participating in well-coordinated partnerships at the regional, national and international levels in research lead to opportunities for technology transfer and commercialization. Finally, from a pharmaceutical industry perspective, we will discuss fostering a culture of cross-sector communication to yield joint initiatives with a better scientific and strategic fit that reflects private sector "realities" and enhance the chances of successfully bringing and innovation to market.
16:15 – 16:30	Closing Remarks Claude Morasse, Director, Federal Partners in Technology Transfer

FPTT National Meeting Program Committee:

Sylvie Brunette, National Research Council Canada
Glenn Carroll, Royal Canadian Mounted Police
John Kane, Federal Partners in Technology Transfer
William Langley, National Research Council Canada
Marc-André Massie, Federal Partners in Technology Transfer
Rosanne Mensour, Federal Partners in Technology Transfer
Michel Mellinger, National Resarch Council Canada
Julie Tan, Health Canada