2004 FPTT Annual Meeting and
Awards Ceremony

“Matching and Marketing your IP: How to get publicly-funded research into the hands of those who can exploit it”

June 16-18, 2004

To be held at the:

Westin Nova Scotian Hotel
1181 Hollis Street
Halifax, NS
B3H 2P6
Tel: 1-888-679-3784

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Matching and Marketing your IP

The strategic and political relevance of technological innovation in Canada is becoming increasingly more evident. Unfortunately while Canada is strong in scientific output, there is considerable room for improvement in its commercial and innovative performance. We need to find better ways to efficiently identify new and marketable technologies and to get them into the hands of those who can exploit them.

Interested? Join us as we explore technology marketing strategies, from successful, time-honoured approaches to the latest in Internet based tools and techniques.

2004 FPTT ANNUAL MEETING AND
AWARDS CEREMONY

MATCHING AND MARKETING YOUR IP
How to get publicly funded research
into the hands of those who can exploit it

June 16-18, 2004
Westin Nova Scotian Hotel
1181 Hollis Street, Halifax, Nova Scotia

Who should attend?

• Business development officers, researchers, and managers from government laboratories, colleges, universities and hospitals
• Technology managers, research staff and executives from industry
• Entrepreneurs and small start-up companies
• Marketing professionals and technology brokers
• IP professionals in the service sector, and technology investors

What will you gain?

• How an effective technology marketing strategy can work for you.
• What companies are looking for and the disconnects that could result in lost opportunities.
• Insight into the technology adoption lifecycle and its impact on technology marketing.
• Awareness of tools and techniques such as patent data and competitive technical intelligence to find new technologies and potential licensees.
• Best practices from university, government and industry technology transfer offices.
• What role technology brokers and consultants can play in your marketing strategy.

The Federal Partners in Technology Transfer (FPTT) is an established player in technology transfer and IP management in Canada.